Calculate your real Shopify profit after all fees & costs — not just revenue. Live updates.
Running a Shopify store looks easy on the surface — you see revenue numbers and think you're making money. But here's the harsh truth: most Shopify sellers are actually losing money and don't even realize it. They're so focused on top-line revenue that they ignore the real costs eating their margins.
One Shopify seller was doing $47,000/month in revenue. They thought they were printing money. But when we pulled the real numbers — COGS, transaction fees, shipping, ad spend — they were actually losing $800 per month. This is more common than you think.
Our Shopify profit calculator shows you the real profit after every cost: product costs, transaction fees, shipping, apps, ad spend, and returns. No more guessing. No more surprises at the end of the month.
Shopify has multiple cost layers that most sellers underestimate:
The formula is simple but often ignored:
Net Profit = Revenue - COGS - Transaction Fees - Shipping - Apps - Ad Spend - Returns
For example, a store with $10,000/month revenue might look profitable. But after costs:
Use our calculator above to see your real numbers. Most sellers discover they're less profitable than they thought.
The #1 reason stores fail isn't lack of sales — it's poor unit economics. Here are the most common profit killers:
Shopify charges 2.9% + $0.30 per transaction. On a $30 order, that's $1.17. On 100 orders, that's $117/month. Many sellers forget this and think their margin is higher than it is.
Free shipping is a conversion killer for profits. If you offer free shipping on a $40 product that costs $5 to ship, you just lost 12.5% of your revenue. Calculate shipping into your pricing or charge for it.
The average Shopify store uses 6-8 apps. At $20/month each, that's $120-160/month. Audit your apps quarterly — are they driving revenue or just nice-to-have?
If you spend $50 to acquire a customer who only buys once for $40, you're losing $10. Focus on increasing average order value and repeat purchase rate.
A 10% return rate means 10% of your revenue comes back. Factor this into your pricing. Clothing stores see 20-30% return rates — they price accordingly.
Here's what to aim for:
If your net margin is below 15%, you need to either increase prices, reduce costs, or increase average order value. If it's below 10%, you're likely losing money after accounting for your time.
Shopify's fees are competitive, but profitability depends on your volume:
For high-volume stores, Shopify's flat monthly fee becomes more economical than Etsy's percentage-based fees. Use our Etsy and eBay calculators to compare side-by-side.
Shopify profit = Revenue - COGS - Transaction Fees - Shipping - Ad Spend - Apps/Subscriptions. Most sellers underestimate fees and think they're profitable when they're actually losing money. Use our calculator to see real profit after all costs.
Shopify charges 2.9% + $0.30 per transaction on Basic plan, 2.6% + $0.30 on Shopify plan, and 2.4% + $0.30 on Advanced. If you don't use Shopify Payments, an additional 2% fee applies.
Shopify can be profitable if you maintain 30%+ profit margins after all costs. Many sellers fail because they only track revenue, not profit. Use a profit calculator to ensure each product is actually profitable.
Shopify Basic is $39/month (often $5/mo for first 3 months as promotion). Shopify plan is $105/mo, Advanced is $399/mo. Plus additional costs for apps, themes, and transaction fees.
Common reasons: (1) Underestimating fees, (2) Shipping costs eating margins, (3) High customer acquisition costs, (4) Low average order value, (5) Too many apps. Calculate profit per product to find leaks.
A good net profit margin for Shopify stores is 15-25%. Gross margin should be 50%+ to leave room for operating expenses. Many successful stores aim for 30% net margin after all costs.
Use Shopify Payments to avoid the extra 2% fee. Upgrade plans as volume increases for lower transaction rates. Negotiate better shipping rates. Audit apps monthly and remove those not driving revenue.
Shopify Payments is cheaper (no extra 2% fee) and integrated. PayPal adds an extra 2% fee. However, some customers prefer PayPal, so offering both can increase conversion despite higher fees.